The ecommerce trends are fast-paced and ever-changing. And in today’s new normal defined by the global pandemic, there’s no difference. In fact, the number of sales grew by 30% in the year 2020, driven by the demands of consumer due to COVID-19. More than ever, online retailers and business owners are constantly improving their ecommerce business. Their initiative focuses on meeting the needs of their customers virtually and physically. Today, many consumers have shifted to online shopping which allowed growth in the sector. Having these said, ecommerce dominated retail. It has evolved to make shopping easier for modern-day customers.
According to Oberlo, global ecommerce sales amounted to nearly $3.5 trillion worldwide in 2019. This proves that ecommerce is an increasingly lucrative option for businesses. Despite the up-and-down trend in ecommerce, we have come up with a list of the biggest ecommerce trends that will impact businesses moving forward.
Ecommerce Trends Every Online Retailer Should Know
Due to COVID-19, there are accelerated trends to prepare for as an online retailer. Stay-at-home consumers have drastically changed their buying patterns and behavior. In line with this, millions of businesses have begun investing efforts in their ecommerce channels or going online for the first time. Based on the statistics that says general growth in ecommerce, the trends have defined the marketplace in 2021 and beyond.
1. Streamlined Online Paths to Purchase Paths
The customer journey has grown into complex path between online and offline channels. With people using their mobile phones almost every hour, sites help in purchase path for many brands. In order to determine the maximum number of conversions, digital marketers need to understand consumer path, as well as how to use each channel and deliver customer experience. This way, you will drive consumers to buy the brand. In a matter of time, people will turn in favor of online shopping against brick-and-mortar stores.
2. Growth of Creative Advertising Strategies
There are a lot of markets untapped by existing ecommerce businesses at the moment. With this information, online retailers must take creative advertising to heart. In the coming years, there is a potential for existing businesses to branch out and reach new audiences. In line with this, ecommerce businesses need to play the game of video creation due to its critical role in the future of ecommerce. It is projected that most consumers are more likely to buy a product after watching a video than reading the description. Hence, ecommerce trends include the need to strategize and make advances in terms of creative advertising.
3. Customer Experience
Personalization will go beyond making purchase decisions and gaining repeat business. This means that personalized experience will drive more sales compared to other initiatives. If you want to attract new consumers and retain existing ones, deliver optimum customer experience. Think of your customers’ convenience if you want to grow your digital presence. Want to know how to create a community of happy customers? Consider answering their questions through headless ecommerce. Help your audience to use your products or services by solving common industry problems. Let them feel recognized and appreciated.
4. The Growth of Mobile Shopping
Planning to move into the ecommerce nowadays? You must cater to mobile users and consider the boom of the mobile shopping to people in all ages. Ecommerce trends involve having customers interacting with your website more using mobile devices. Moreover, QR code, NFC, digital wallets have made payments easier for users than using cash. Therefore, being smart doing business means you need to think of mobile shopping first by focusing on consumers’ shopping experiences through mobile phones.
5. Connecting Using Social Ecommerce
Social commerce’s main ideas is to give brands opportunities to cultivate seamless ecommerce experiences within popular social channels. Don’t get confused between social media marketing and social ecommerce. The former involves redirecting users to the website, while the latter lets customers check out directly from the social media platforms they use. To achieve ecommerce growth, consider social ecommerce. Social media channels are used to reach customers through targeted marketing. For example, Facebook helps in creating customized experiences.
Future of Ecommerce for Online Retailers
According to Digital Commerce 360, US merchants spent about $861.12 billion online in 2020. Ecommerce succeeded due to the convenience of one-click ordering and delivery. Now, businesses are in the game to penetrate markets in new heights.
The market is becoming competitive: Aside from the retail giants such as Amazon and Walmart, entrepreneurs in niche businesses are gaining popularity with consumers. People buy unique products with the help of technology, allowing shoppers see the items they’re shopping for online. If you’re interested in shaping the future of online shopping, consider starting your own business.
How to Start Online Retail Business
Before you start making swift moves, determine your niche and business idea. Establishing online business is not easy; people would shop online more if they could have an idea of the product and see reviews. When you promote your business to people who don’t need the product, you make things even harder.
A piece of advice: Do a competitive market research. Know what the consumers need. Most importantly, make sure you are willing to take the risk establishing a startup business entails. Learn about online business regulations. The key to running a successful store is making every transaction count.
Here’s a quick rundown of what things you need to consider for your online business:
- Decide on your niche
- Brainstorm a business name and register your domain name
- Make a selection of best products that sell
- Create your website
- Set up a company and get tax identification card
- Market your new online shop on social media platforms
Ecommerce Business Ideas for Online Retailers
The role of technology to businesses is to connect them with people. Different online channels let entrepreneurs reach anyone from any location. Nonetheless, setting up a business must mean setting the right offering to the right consumers. The key to success in online business is through research. You have to take time studying business models. Through this, you can easily identify the niche you’ll target.
Countless entrepreneurs, budding or tenured, know how to penetrate the market with online business ideas and hard work. Here are few business ideas to get you up and running in online retail.
- Start your own clothing line
- Develop a niche product
- Create handmade goods
- Online food and grocery
- Smart home care products
- Organic beauty products
- Business-to-business (B2B) products
Why is it best to start a business now? Because ecommerce gives you freedom to connect with anyone. People nowadays prefer convenience over low pricing, despite cost being a factor in their purchasing decisions. Hence, online retailers can get more opportunities and scale their success.
Be Visible Online with the Help of Digital Marketing Companies
If you’re aiming for higher conversion rate, take the leap and start a marketing effort. Through the internet, you will get engagement and leads from the right people. Digital marketing is a strategic way to broaden brand awareness as well as your target market. The first step is increasing visibility in digital marketing is establishing your brand’s website. If you don’t have a website, you’re missing out on significant online traffic. Aside from just building your site, write blog contents marketing your brand. One of the most effective ways to increase visibility online is by blogging.
To generate leads, businesses double their time establishing digital presence. With their goals, they are more to trust a company with reputation. This is the reason we’ve listed some of the top digital marketing agencies for you to check out.
Being in the industry since 1997, Detati Communications, Inc. (also dba Detati Digital) is a B2B-focused design and marketing agency. Worrying about startup business? Detati specializes in small business marketing. With their expertise, get the visibility you need. Make smart choices for more effective marketing. If you need digital marketing services, they offer services that match your needs. Branding, design, lead generation, marketing strategy, and networking can help you build a landscape in the ecommerce industry.
The benefit of having a small business website is that it enables people to find you online and get in touch with you easily. Therefore, a website is a must. AGCG Digital Marketing appeals to their clients by offering them website development services in just five days. What sets them apart is that this company finds solutions for their clients’ needs. In addition to website development, the company also delivers related services such as ecommerce websites and social media management.
Growing an online business needs consistency. As alternative to social media, search engine optimization (SEO) offers up opportunities to engage consumers through online traffic . Agile Digital Marketing knows everything about lead magnets, squeeze pages, and sales funnels. This company takes pride in helping various brands across a wide range of industries to achieve results.
Target the Right Audience and Enable Ecommerce Profit Gains
As the Coronavirus pandemic heavily impacted retailers, companies have diverted their investments online. Companies are now spending more of their marketing budgets on digital advertising than ever before. Thus, stay ahead of ecommerce trends in 2021 by focusing on digital experience. If you’re a digital marketing agency, rise in popularity and add your agency on Archlist! Be known as an agency optimizing digital experience toward conversions today.