Refining a job search in Houston requires more digital media skills with every passing year. Historically, the primary extraction tool was the Houston Chronicle job classifieds. Nowadays. Job recruiters use LinkedIn as their primary job board to post vacancies and search for business professionals in the Houston region. Even executive recruiters sourcing C-level talent use digital professional networks to locate passive candidates. The LinkedIn digital network has become the most prestigious job board listing 100,000+ career vacancies in the greater Houston area. One of the advantages of business social media is the capability to understand how you are digitally related to the hiring manager and department executive at the organization you are applying. Then you can connect with and message them, all within the platform. This method requires that you have a keyword-optimized profile and professional resume that can improve your visibility in LinkedIn and Google search algorithms.