Paton Marketing

We are experts at research! We believe the reason that most businesses fail when marketing online, is because they do not do the necessary keyword and competitor research.

Keyword research is the foundation of a successful online marketing strategy. Identifying the right keywords is akin to discovering the keys to your target audience's needs and interests. It's not just about ranking high in search results; it's about understanding what your potential customers are searching for and tailoring your content to their needs.

Additionally, competitor research is invaluable. Learning from the successes and failures of your competitors can give you a competitive edge. It helps you identify gaps in the market, understand customer preferences, and fine-tune your strategy accordingly.

Our approach is to leave no stone unturned. We dive deep into data, uncovering hidden insights, and providing you with the knowledge you need to make informed decisions. Armed with the right information, you can craft a marketing strategy that resonates with your audience, outshines your competitors, and, ultimately, leads to online success.