Sagent

Sagent, formerly ProProse, is a full-service marketing & communications firm specializing in public outreach campaigns that change attitudes and behavior.

Local social marketing firm, ProProse, unveiled a new name at their new Midtown Sacramento location on Friday, October 23, 2015.
The new brand identity reflects the firm’s growth and specialization of creating cause-related marketing campaigns for public agencies, nonprofits, and socially beneficial companies. These campaigns educate and encourage the public to make healthier, safer and greener choices.
Sagent was founded in 2004 as a cause-related marketing consulting firm by Anne Staines to consult with public agencies and nonprofits, and as a resource to help other marketing firms write proposals for their social marketing campaigns.
The firm began in Staines’ pool house in her backyard near Carmichael. The unique location reinforced a healthy, environmentally-conscious culture that included natural lighting and fresh air, a raised-bed vegetable garden for the staff, walkable streets for exercise breaks, and two golden retrievers. Outdoor patios served as meeting spaces which clients loved. But with growth and success ProProse and its staff of seven outgrew the 550-square-foot pool house. The challenge was finding a new location that allowed the unique culture to continue.
The solution was found in a historic building in Poverty Ridge on 21st between V and W Streets, on one-third acre – including a large backyard. Originally built in 1903 by Edward P. Howe, Jr. as a single-family home, the building is listed in the National Historic Registry as significant for its Colonial Revival Style with some Shingle-Style features. It was later used as a boarding house in the 50s and 60s. The home was sold in the early 80s when it was converted for business use by a local lobbying firm.