un/common

After 25 years Glass Agency changed its name to un/common.
The truth is, we’ve always been unorthodox. From the moment Greg Glass opened up this shop in 1991, we have pushed the limits on creativity, uniqueness, method, and order. In 2010, when Greg passed away at an early age, the three of us, Amber Williams, Siobhann Mansour, and Brantley Payne forged a very unlikely partnership. After all, we didn’t choose each other, Greg did. But we refused to let this agency fail without him. Over lunch, one afternoon in January 2010, operating on gut instinct we chose Amber Williams as our President, but also decided to always act as equal partners. The loss of a leader in this way created a nearly impossible hill to climb, but we were determined. And it needed to be worth it. So we vowed to only create work that excited us. Inspiration was our fuel. For our clients, the excitement we created around inventive ideas was infectious. Our willingness to put emotion and instinct before dollars and cents showed. We took risks. Invested in ideas. Trusted our gut. And didn’t waver. What started as a very uncommon partnership began to reap some pretty unexpected results. Business stabilized and our relationships with clients, built on trust and instinct, became more solid than they had ever been.
In March 2016, we purchased the company we had been running for six years. The thought of changing the name isn’t easy for any of us. But starting fresh with a name that encapsulates the journey that created this partnership and the work that got us here just feels right.